Three Lessons to Help You Launch Big

When I think of the word launch, I immediately think of a rocket ship. My friend, who was following Elon Musk’s Space X program, enthusiastically told us every detail about the recent monumental and historical test launch of the Falcon Heavy rocket ship last February 6, 2018. He said, “Musk even put a Roadster 2020 (his latest car model) with a dummy spaceman, Starman, listening to David Bowie’s music Space Oddity.”  This is an amazing feat for a private company. He literally launched successfully, and in the biggest way possible! But prior to this success, was a major setback: “In September 2016, a Falcon 9 exploded during a propellant fill operation for a standard pre-launch static fire test. The payload, the Spacecom Amos-6 communications satellite valued at $200 million, was destroyed. Musk described the event as the ‘most difficult and complex failure’ ever in SpaceX’s history”(1). I can see from Space X’s story that the road to a successful launch wasn’t easy, but the Falcon Heavy’s launch erased all past failures.

This story leads me to share 3 points in making your launch big.

  1. Dare to Launch, again.

Launching something new takes a lot of courage, because it involves much risk. More so, if you are relaunching, and coming from a bad experience. Musk even said, “Just bear in mind that there’s a good chance that this monster rocket blows up” (2). Our failed launches can discourage us, even traumatize us, and make us more inclined to just give up. But we can also see our past experiences as making us more equipped to relaunch since we’ve learned so much already.

2. Launch with unique style

What made Space X’s launch more interesting was the Roadster element. It made the launch look “less scientific” or perhaps more entertaining, and it captured our imagination. Imagine cruising through space. How do we make our launch different from ones we’ve already seen? How do we make it something people can talk about with enthusiasm?

3. Keep making Improvements

In the case of Space X, precision is key, if not, the rocket will blow up or have some mechanisms stuck. If your endeavor does not entail things that go ka-boom, think about progress instead of perfection. How long will it take for us to launch something? Does it need to be already perfect when we launch? I believe that we have to offer the best we can when we launch, but to try perfecting it might delay things from moving forward. Instead, we can launch, analyze, and keep improving. In this way, we’ll be able to perfect it much faster. Implementation is still much better than imagination. Learning from people’s actual feedback will help us make key adjustments, until we optimize our product or service.

I recall Jesus saying, “Launch out into the deep, and let down your nets for a catch.” (Luke 5:4) Then Peter replied, “Master, we have worked hard all night and have caught nothing, but at your command I will lower the nets. When they had done this, they caught a great number of fish and their nets were tearing.” (Luke 5: 5-6) Let us launch where the Lord leads us, and look forward to the great catch ahead. Let us dare to launch; launch with uniqueness; and keep making improvements!



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