Why Results Matter More than Credentials

[#WhatsYourMessage Day 8]

Results. Results. Results.

“Does it work?”

So, I finally put up my Fired Up book on Amazon (as mentioned in my earlier post). Then my friend Marj, who happens to be the one who edited my first draft, said, “Let’s submit your manuscript to my publisher.”

I was like, “okay…” Honestly, I felt it was a long shot. But then, I believed in my message 101%, and it worked for me. I think it will work for others too.

On exactly my birthday, the manuscript of Fired Up was submitted.

A few months went by…and life went on. I started to feel doubtful. I thought, “Is my message any good at all? What was I thinking… me, write a book? C’mon…”

But I hanged on and hoped on.

Then, on the day before Christmas break, I got the news. “Kirby, congratulations, we are publishing your book!”

It was one of the best and life-changing Christmas gifts ever!

What did that indicate? It meant that my message had a market. It matched a need that people are looking for…and that is to be motivated, to be fired up! At least in the mind of the publisher.

With the help of a marketing team, the book was then renamed from “Fired Up” to “The Fired Up Life!”

“Will people buy it?” My pre-selling experience.

When I finally announced that my book will be published and coming out soon, I was the happiest and most excited kid on the planet.

My excitement was so evident, and the support was not short of overwhelming.

When I say overwhelming…I got an order of 700 books online (just in my facebook account) even before the book came out!

What it’s telling me is that The Fired Up Life is something people really need to experience in their life.

After 3 months of selling the book, the publisher said, “We’ll be doing a second print of your book!

Just, wow. Thank you Lord.

Results coming in.

At this time, I started receiving messages from people:

“Your book guided me in making decisions.”

“I finally know what I want to do at this stage of my life. I want to put up a facility for cancer survivors.”

“My daughter read your book too, and it helped her decide what to take in college.”

“Thank you. I’m one of those who got blessed by your book.”

“I was about to give up. Thanks to what you wrote.”

After all the days and nights of writing and editing, and more editing, I had an inexplicable joy inside me. My God-given message is now reaching thousands, and it’s changing lives… it’s driving results!

Because of the results people experienced in reading the book, I started to get invited to give talks and even retreats. This became in demand, that I shifted my whole training business into the brand of The Fired Up Life.

What results are you envisioning for your message?

In communicating your message and building credibility, certificates and diplomas are good — but people look for results!

I have found this to be true. When I look for a product or service, I ask “Does it work?” I don’t really care what latin honors the author got. What’s important is if what he or she is saying can make an impact and solve my problem.

What help have you given others that made a big difference in their lives? Perhaps there you will find your message.

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Bonus:#BookWritingHacks

Here’s how I came up with the content above:

 

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