Chapter 3: How to Develop a Sticky Message

[#WhatsYourMessage Day 11 – Massive Action Day 5 0f 6 posts]

If you watch TV or Youtube, there are ads. There are boring ads and there are those that “stick.”

What I’ve noticed is that the ads that stuck with me are either funny, heart breaking, heart warming or shocking.

In other words, their messages were not of the usual. They are fresh, and they entertain. They disrupt what you are doing — and you pay attention. That’s the kind of message you want to develop.

Sticky messages “stick out”

One way of looking at a sticky message — or a message you couldn’t get out of your hair — is if it sticks out of a crowd. When you say your message out there, will it not be drowned by the noise of the world?

Some “don’ts” to consider when crafting a “sticky” message.

  • Do not choose a “mainstreamed” message

This type of message is something very common. I could have chosen “On Fire” but it’s too “mainstreamed” for me. At least I know of a person whom I highly respect who uses this phrase — so it’s taken. If you want to stick out and be sticky check if your message is a cliche (used over and over before), and if it is, explore other words that may be fresh sounding.

  • Do not misrepresent

You don’t want to spread a message that doesn’t represent your actions and how people know you.  The message should fit perfectly to your personality. If people know you as funny, try to pick a message that’s witty and smart. If you’re the serious type (as how most people know me), pick something sincere.

One time, I was suggesting a facebook live show for The Fired Up Life, and I first dubbed it as “Passion Show,” and almost immediately my publisher’s marketing head said, “No, don’t. It’s not you.” Passion show would connote “fashion show” which would have sounded cool if the one hosting were not me — someone who’s really funny and a bit loud would have matched it.

  • Do not be vague

One of the worst comments you can get is if you posted your message and they would say, “I don’t get it.” You’d be missing many opportunities to connect, and you have explain lengthily all the time! Ideally your message should be self-explanatory without sounding like a cliche.

I’ve seen just so many tag lines that “I don’t get” and I don’t even have the time and strength to be curious why they chose that motto or campaign slogan. Be “mysteriously clear” about your message. Meaning, mysterious enough to draw interest, but clear enough to know what it’s about.

Next, find out about the “Do’s” of sticky messages.

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